Branded Solutions

PITA – Population, Incidence, Transaction, Amount – is a basic solution for shopper behaviour and sales performance monitoring. Solution encompasses main KPIs tailored to monitor Purchase, Household Consumption, and Retail Facts about brand / segment / category / retail chain at selected time periods.
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Shopper Profile & Consumption Intensity analysis is a solution for detailed profile understanding. Solution defines core audience for brand / category / chain, and shows what value different socio-demographic & consumer groups bring for your business. It enables to assess if your product is targeting the right shoppers & consumers.
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Gain & Loss analysis is a solution for understanding sales value migration between brands / segments / categories. The solution shows how brand sales changes due to shoppers entering / leaving category, changing consumption intensity or switching between brands. Brand switching is further examined to determine how much sales value have been won / lost to other brands, and to evaluate the strength of competition observed.
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Migration analysis indicates how your shopper migrates between brands / segments / categories / chains. Analysis splits buyer groups – lost, repeat, new – by their purchasing behaviour across two compared periods and shows how their purchases are distributed, what value share each group brings for your business.
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Portfolio analysis is a solution that determines how brand / product shoppers purchase competing products / brands / categories. Basket analysis indicates which competing products are also loved by your shopper.