About us

BALTMI introduced globally acclaimed CPS – Consumer Panel Service – methodology to Baltic States in 2015, and currently acts as Baltic representative for Lithuania and Estonia in WIN/Gallup International association.

We conduct research with a panel of over 1700 households selected to represent Lithuanian, Latvian and Estonian socio-demographic model. These households provide daily data about all their FMCG & OTC & HoReCa purchases in various retail channels & retail chains.

CPS panel data allows us to continuously analyse market changes, predict retail market trends and provide insights about real shopper & consumer behaviour.